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About us
Who we are
At Just Curious, we understand the realities middle-market executives and private equity investors face: ambitious growth targets, pressure to expand margins, and the challenge of modernizing operations in a rapidly changing market.
As business leaders ourselves, our mission is simple yet powerful: help you unlock value creation with applied AI—whether through revenue growth, efficiency gains, or entirely new product and customer experiences.
We draw on the world’s leading network of applied AI experts—founders, technologists, product leaders, and consultants, who bring hands-on experience across industries and functions. Through practical insights, in-depth interviews, and real-world case studies, we bridge the gap between AI inspiration and AI implementation.
On Just Curious, private equity and middle-market leaders can:
Learn from trusted experts applying AI to real business problems.
Engage directly with specialists to explore practical projects.
Discover solutions that drive measurable impact across portfolio companies and operations.
Meanwhile, our AI experts gain a platform to share knowledge, build meaningful relationships, and bring their expertise to the leaders shaping the future of business.
Just Curious is where private equity and the middle market turn to apply AI for measurable, lasting value.
Our mission
Just Curious is specifically designed for SMB leaders who want the benefits of AI but don’t have time (or the interest) to dive into highly technical content.
The problem today isn't a lack of AI information—it’s that most resources aren’t designed for SMB leaders. Our platform fills that gap, showcasing exactly how similar businesses are leveraging AI to solve real, pressing problems: driving revenue, reducing costs, increasing margins, and creating innovative products, services, and customer experiences.
Just like in the late ‘90s, when business leaders didn’t need to understand how internet protocols work to leverage the web, today’s SMB leaders don’t need deep technical knowledge to harness the power of AI. They need clear guidance on how to practically apply AI to transform their business.
That’s exactly where Just Curious steps in.
Our goals
We’re driven by two equally important commitments:
Equip and Empower Middle-Market & PE Leaders
We deliver clear, real-world examples and actionable insights that show how AI can create value across portfolio companies and operating businesses—helping leaders take confident steps toward measurable adoption.
Elevate and Support Applied AI Experts
We amplify the voices of leading practitioners, giving them a platform to share expertise, build meaningful relationships with investors and executives, and monetize their knowledge by shaping real-world value creation.
Got questions? Just drop us a message!
Frequently Asked Questions
Just Curious is a platform that helps business leaders learn how AI can impact their business and connect with AI experts who can help them take action.
We feature expert interviews, case studies, and actionable thought leadership from AI practitioners—founders, consultants, technologists, and product builders.
You can explore content freely, connect with experts who resonate with you, or submit a project to get matched with the best experts for your needs.
You can engage with the platform in three ways:
Explore AI Content → Learn from AI experts through real-world insights and case studies.
Browse Experts → Find AI practitioners offering services that align with your needs.
Get Expert Matches → Submit a project, and we’ll recommend the best experts based on your needs.
If you’re looking for expert guidance but aren’t sure where to start, you can submit a project or need via our “Get Expert Matches” form.
Tell us about your challenge, goals, or AI needs.
We’ll match you with the best experts in our network.
You’ll receive a curated shortlist of experts along with why they’re a good fit.
This is a free service—there’s no cost to submit a project or connect with experts.
No, it’s completely free for business leaders. You can consume content, browse experts, and even get matched with the right experts at no cost.
If you decide to hire an expert, their pricing and engagement terms will be discussed directly with them.
You can:
✅ Reach out directly to any expert you find valuable through their profile.
✅ Submit a project and let us match you with the right experts.
Either way, Just Curious is designed to make it easy to go from learning to taking action.
You can apply through our "Become an Expert" form. We review applications and schedule a short call to ensure it’s a good fit.If accepted, you’ll be able to:Have a profile showcasing your expertise and services.Be interviewed to highlight your insights.Share content to attract business leaders interested in AI.Connect with potential clients when there’s a match.
No, it’s free to:
✅ Get interviewed and featured on Just Curious.
✅ Have a profile and upload content.
✅ Be discovered by business leaders.
However, if you want to connect with businesses to discuss collaboration and other commercial engagements, we participate in a modest revenue share. We only make money when we help drive business to you.
We only succeed when our experts succeed.
Just Curious operates on a revenue-share model, meaning we take a small percentage of projects that come through the platform.
There’s no upfront cost—we only make money when we successfully drive business your way.
This ensures that our incentives are aligned: we are actively working to bring real, valuable projects to our network of AI experts.