Michael Domanic, Head of Generative AI Business Strategy at UserTesting, shares his experience driving AI adoption from both top-down and bottom-up perspectives. Learn how UserTesting overcame internal cultural and operational challenges, strategically selected early adopters to foster virality, and balanced innovation with governance and ethical guidelines. Michael discusses the importance of measuring ROI, identifies impactful use cases for custom GPTs, and emphasizes leadership's crucial role in successful AI transformations.

Chapters:
00:00 - Introduction to AI Adoption at UserTesting
03:40 - Signs to Invest in AI Transformation
06:12 - Overcoming Cultural and Operational Challenges
07:34 - Selecting and Enabling Early Adopters
09:02 - Facilitating Virality in AI Adoption
12:10 - Identifying Effective AI Use Cases
15:20 - When to Build Custom Solutions Beyond GPTs
17:09 - Measuring ROI in AI Initiatives
19:35 - High-Impact AI Use Cases
20:59 - Efficiency vs. Workforce Implications
22:21 - Recommendations for Leaders Starting AI Initiatives
26:01 - CEO's Role in AI Transformation
27:59 - Strategic AI Usage for CEOs
29:50 - AI Adoption: Competitive Differentiator or Table Stakes?

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