Amir Ouki is Managing Director of Applied AI at BOI (Board of Innovation), where he leads the design and deployment of AI-native systems that drive measurable results for Fortune 500s and mid-market firms. His work spans consumer goods, healthcare, financial services, and industrials—delivering capabilities that accelerate product innovation, augment decision-making, and simulate market performance at scale.

Amir helps companies move beyond generic tools to build custom AI ecosystems tailored to their strategy, data, and workflow. His approach blends deep technical understanding with commercial acumen, ensuring that every AI initiative starts with a business use case and ends in ROI—not experimentation. At BOI, he focuses on next-gen applications like agentic reasoning systems, synthetic testing, and decision intelligence—helping teams replace linear, months-long product pipelines with rapid, AI-powered cycles that move from signal to launch in days.

In one example, Amir built a fully AI-native innovation engine for a global consumer product company. It turned internal data into product concepts, validated them with synthetic consumers, and simulated real-world launches—reducing time-to-market, increasing hit rates, and boosting confidence in early-stage ideas. This shift allowed the company to test more, fail faster, and learn continuously—at a fraction of the cost of traditional methods.

Prior to BOI, Amir led strategy, design, and technology teams at Fictive Kin, COLLINS, and Dentsu, serving clients like Apple, Anthropic, Airbnb, and Palantir. Today, he brings that multi-disciplinary lens to help companies reimagine how they work—not by adding AI to old systems, but by building AI into the foundation of new ones.