Media Strategy & Investment | AI Integration | Collaborator, Leader & Mentor | Amazon, Hulu, MGM

Brett Whelan is a seasoned media strategist and executive with over two decades of experience leading media strategy, investment, and innovation at top-tier organizations including Amazon, Hulu, and MGM. As Co-Founder of FormaMedia, Brett now helps media companies, brands, and agencies navigate a rapidly evolving landscape shaped by digital transformation and AI. He co-developed the "AI Fluency for Media" workshop, designed to empower media professionals with the tools and mindset needed to harness AI effectively.

Brett has led large, multidisciplinary teams—95+ at Hulu and 20+ at MGM—overseeing campaigns across traditional and digital platforms. He’s driven innovation in media investment, negotiated multi-platform partnerships, and managed budgets totaling over $900M. His expertise spans entertainment, retail, and tech, with a proven track record of scaling teams, growing revenue, and adapting to change with strategic vision and collaborative leadership.

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