Marco Crolla is a dynamic business transformation leader and co-founder of The GRIN Labs, where he helps organizations deliver results through the practical application of AI and the disciplined execution of strategic change. With over 25 years of global experience across consulting and executive roles, Marco has led complex business transformations, M&A integrations, and operating model shifts in both Fortune 500 and high-growth mid-market companies. Known for his ability to “bring order to chaos,” Marco combines executive presence with a hands-on approach—rolling up his sleeves to architect and deliver programs that create measurable business impact.

Marco has held P&L responsibility at multiple companies, including Mercury Interactive, Kana, and UserTesting, where he transformed a $27M business; growing margins from 38% to 68% while increasing revenue 20% year-over-year. He has built and led global teams, and his culturally fluent leadership style reflects years of working across the U.S., Europe, and India. His professional journey spans technology, software, and financial services, with notable leadership and advisory roles at firms such as BlackRock, HPE, Juniper Networks, and MUFG. Marco began his career at Accenture, where he gained deep experience in delivering large-scale programs across the High-Tech, Utilities, and Financial Services sectors in the U.K. and U.S.