Jun 11, 2025

Automating Luxury Fashion Sourcing with AI: How Gab Waller Scaled Her Business

In this concise case study, Nicole Hedley shares how she helped luxury fashion sourcer Gab Waller transform her business using AI. Discover how Gab's team went from manually identifying luxury items to utilizing AI-driven image recognition and vision fine-tuning, enabling rapid identification and validation of luxury products. Nicole breaks down how they built a powerful, proprietary AI workflow—from zero to MVP in just five weeks—allowing Gab to significantly scale operations, serve more clients, and drive substantial revenue growth.

Key Takeaways:

The step-by-step transformation from manual sourcing to AI automation.

Benefits of using AI vision technology and fine-tuning for precise results.

Dramatic time savings and increased scalability for luxury fashion sourcing.

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Nicole Hedley
Ratings
nicole-hedley

Founder & CEO @ Headstart

New York, NY

Founder and CEO of Headstart, an AI-native company transforming businesses by rapidly building innovative AI solutions that dramatically accelerate product development.

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