Jul 28, 2025

Turning Unique IP Into Scalable AI Products: A Real Case Study

Want to turn your agency’s expertise into scalable AI products?

In this episode, Daniel Ostrower of 3rd Horizon shares a real-world playbook for how creative and professional services firms can adapt to the AI era—without losing what makes them special. Daniel walks us through a powerful case study where a marketing firm used AI to productize their unique IP, reduce delivery costs, and create new revenue streams.

You’ll learn:

  • Why differentiation is the foundation for any successful AI initiative
  • How to decide whether AI should cement your current position or extend it
  • The strategic shift from service to software
  • How AI might flip the pyramid of professional services into a skyscraper

Whether you're a founder, partner, or leader at a 10–100 person firm, this is a must-watch guide to the future of work.

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Daniel Ostrower
Ratings
daniel-ostrower

Founder & Managing Partner @ 3rd Horizon LLC

Boston, MA

Strategic advisor specializing in innovation, design, and product development, empowering leaders of creative professional service firms to achieve significant growth and strategic clarity.

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