Apr 14, 2025

Your CEO Just Said ‘Use AI or Else.’ Here’s What to Do Next.

AI Just Became Mandatory. Here’s How to Actually Use It.

After Shopify CEO Tobi Lütke publicly declared that “reflexive AI usage” is now a baseline expectation at Shopify, a new workplace reality is setting in:
If you’re not using AI, you’re already behind.

But what does “using AI well” actually look like? That’s the question Every Consulting answers every day.

In this must-read article from Alex Duffy, Every’s consulting lead, you’ll get a clear, 5-step roadmap to building real AI capability at work—starting right now:

✅ Step 1: Start using AI—imperfectly and often.

No more prompt hoarding. AI fluency only comes from frequent, hands-on experimentation.

✅ Step 2: Know your value.

AI multiplies your impact—if you’re clear on what’s worth scaling.

✅ Step 3: Document everything.

Your process = your prompt. Writing things down is the foundation of automation.

✅ Step 4: Turn patterns into products.

Repeatable use cases = scalable workflows. What you automate, you amplify.

✅ Step 5: Share your learning.

Don’t wait until it’s perfect. Visible progress builds team trust and momentum.

→ The bottom line: You don’t need to be a prompt engineer. You just need to start. The companies—and individuals—who build AI into their workflows now will define what the next era of work looks like.

👋 Need help getting started?

Every Consulting helps teams roll out AI training, prototype internal tools, and scale adoption. We’ve helped leaders go from “AI curious” to “AI confident”—fast.

🧰 Plus, our suite of tools—Lex, Spiral, Sparkle, and Cora—automate the parts of your job that slow you down.

Connect with me to learn more.

Brandon Gell
Ratings
brandon-gell

Head of Studio & Consulting @ Every

Brooklyn, NY

Entrepreneur and AI strategist helping organizations scale AI adoption. He previously founded Clyde, raising $50M before acquisition, and now leads Studio & Consulting at Every.

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