Apr 14, 2025

Your CEO Just Said ‘Use AI or Else.’ Here’s What to Do Next.

Brandon Gell
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brandon-gell

Head of Studio & Consulting @ Every

Brooklyn, NY

Entrepreneur and AI strategist helping organizations scale AI adoption. He previously founded Clyde, raising $50M before acquisition, and now leads Studio & Consulting at Every.

AI Just Became Mandatory. Here’s How to Actually Use It.

After Shopify CEO Tobi Lütke publicly declared that “reflexive AI usage” is now a baseline expectation at Shopify, a new workplace reality is setting in:
If you’re not using AI, you’re already behind.

But what does “using AI well” actually look like? That’s the question Every Consulting answers every day.

In this must-read article from Alex Duffy, Every’s consulting lead, you’ll get a clear, 5-step roadmap to building real AI capability at work—starting right now:

✅ Step 1: Start using AI—imperfectly and often.

No more prompt hoarding. AI fluency only comes from frequent, hands-on experimentation.

✅ Step 2: Know your value.

AI multiplies your impact—if you’re clear on what’s worth scaling.

✅ Step 3: Document everything.

Your process = your prompt. Writing things down is the foundation of automation.

✅ Step 4: Turn patterns into products.

Repeatable use cases = scalable workflows. What you automate, you amplify.

✅ Step 5: Share your learning.

Don’t wait until it’s perfect. Visible progress builds team trust and momentum.

→ The bottom line: You don’t need to be a prompt engineer. You just need to start. The companies—and individuals—who build AI into their workflows now will define what the next era of work looks like.

👋 Need help getting started?

Every Consulting helps teams roll out AI training, prototype internal tools, and scale adoption. We’ve helped leaders go from “AI curious” to “AI confident”—fast.

🧰 Plus, our suite of tools—Lex, Spiral, Sparkle, and Cora—automate the parts of your job that slow you down.

Connect with me to learn more.

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