Michael Domanic is a seasoned AI strategist and Head of Generative AI Business Strategy at UserTesting, with deep expertise in natural language processing, conversational AI, and AI-driven user experiences. With over a decade of experience guiding Fortune 500 companies, he leverages advanced AI tools to craft scalable, human-centered digital strategies that drive customer engagement and measurable business value.

Previously, Michael led AI and chatbot design at Snaps, pioneering conversational marketing initiatives for global brands such as Nike, Marriott, and Pepsi. As founder of New Penzance Digital, he specialized in creative, data-driven digital strategies that harnessed NLP and automated chat experiences to enhance customer interaction. Michael’s multifaceted background, which also includes senior roles in client services and strategy at IBISWorld, uniquely positions him to bridge technical innovation with practical business applications.

Beyond technology, Michael is a passionate outdoor enthusiast and has spent years as a wilderness guide, underscoring his commitment to blending human interaction with digital innovation.

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